Liberati

Liberati Clothing is a sustainable, premium fashion and lifestyle brand that focuses on designing interchangeable pieces that suit every skin tone and gender identity.

content creation

During the campaign shoots of Liberati, I was responsible for creating mood boards, repurposable content and I also creative directed on set. Within the post-production stages, I edited the content into Instagram Reels and Tiktoks, using multiple editing platforms.

The office space of Liberati also operated as a photography and styling studio, therefore my day-to-day tasks often involved creating behind-the-scenes content creation to be reshared on Liberati’s, the studio’s or the artists’ social media platforms.

Throughout my PR internship at Liberati, I acquired more than essential networks in London’s creative industry. Apart from handling the daily PR tasks such as handling press releases, mailing lists and enquiries, I also gained experience in industry event organisation through influencer and pop-up events.

PR

  • For the brand’s first anniversary, I organised an influencer event in collaboration with one of London’s upcoming Italian restaurants, under the PR company Posh Cockney.

    10 content creators and journalists from the creative industries attended the event, including the fashion editor of HypeBae and the Social Editor of Marie Claire UK. All attendees had an established following of between 5K and 320k followers on either Instagram or TikTok, generating engagement and buzz for not only Liberati but also the restaurant.

    Throughout the preparation for the event, I accumulated a list of potential restaurants to collaborate with and set up initial meetings between the PR companies and the brand owner. I was also responsible for designing and distributing the invites working closely with Liberati’s social media manager and contacting sponsors for the goodie bags handed out at the event.

  • Liberati often does pop-up events to increase brand awareness and sales in collaboration with other independent brands and food or drink sponsors.

    For their pop-up in May 2023, I oversaw the mailing lists for both general invites and friends&family, kept track of RSVPs and I was in charge of visual merchandising throughout the event itself.

  • My daily PR tasks involved overseeing and maintaining the mailing lists of Liberati, handling daily enquiries and press releases, preparing influencer PR parcels and managing the invitations and RSVPs for the brand’s events.