Zooki

As a marketing intern, I was responsible for sourcing UK-based influencers who were eligible to try and sell Zooki products through TikTok Shop to generate revenue and earn commission. Over 3 months, I contacted and maintained a network of over 1000 content creators, including brand ambassadors and returning customers.

I oversaw the management of the brand’s TikTok account, including daily interaction, monitoring ongoing collaboration content, social media trend analysis, live moderating as well as creating regular content to be posted on Zooki’s main account, driving sales and increasing brand awareness.

Since Zooki’s influencer campaigns mainly ran on TikTok, I kept track of sales, revenue, influencer CTR, average engagement and product clicks during lives using TikTok’s database and seller centre. This allowed me to now easily adapt to previously unknown data-analysing platforms as well as realise what metrics are key to determining a successful campaign or collaboration.